Nordlund Boat Co

For over 60 years, Nordlund Boat Co has been a leader in custom boat manufacturing, renowned for its craftsmanship and dedication to quality. However, even a company with such a storied legacy can face moments of uncertainty. When Nordlund reached a critical juncture in their business, they turned to OneAccord for guidance.

“Nordlund Boat Co approached us during a challenging time,” recalls Jeff Rodgers, a principal at OneAccord. “They had been presented with an exciting new opportunity but felt the weight of a pivotal question: how to steward their company’s legacy while ensuring a sustainable future. They wanted to make the best possible decision—not just for the immediate challenge but for the long-term health of their business.”

A Thorough Understanding of Nordlund

Our first step was to conduct a comprehensive assessment of Nordlund’s operations, culture, and challenges. By diving deep into every facet of their business, we gained a clear understanding of their unique strengths and the values that have sustained them for decades.

“It was important for us to see Nordlund not just as a business but as a community of people who care deeply about their work and their customers,” Jeff explains. “Through this process, we identified opportunities and crafted strategies tailored to their specific needs and goals.”

A Path Forward

OneAccord collaborated closely with Nordlund to create a strategic plan rooted in their company culture and values. The goal was not only to address their immediate concerns but to set the foundation for long-term success.

Celebrating Success

Today, Nordlund Boat Co continues to thrive, building on the strong foundation of their history with renewed clarity and confidence. Their commitment to stewardship and excellence, paired with OneAccord’s expertise, has positioned them for sustained success in the competitive world of custom boat manufacturing.

Discover how OneAccord partners with businesses to navigate critical moments, ensuring their legacies are preserved while charting a course for growth and sustainability.