Oregon Cherry Growers

Learn About Our Client’s Success

Industry

Food

Location

Oregon

Results

Investment and Return

Total Fees to OneAccord: $570,000.

Return on Investment: Generated $35-36 million in incremental business as a direct result of OneAccord’s initiatives.

Summary

OneAccord’s engagement, originally scoped for seven months, extended to nearly two years as the team’s efforts evolved from rapid intervention to sustained leadership and transformation. By aligning departments, restoring lost accounts, and fostering a culture of collaboration, OneAccord delivered immediate value and set the foundation for long-term growth. The company’s sales trajectory reversed, and by leveraging OneAccord’s expertise, the leadership team was equipped to run efficiently and independently.

Engagement Summary

Business Situation

The company faced a multi-year decline in sales.

Three years before working with OneAccord: Sales peaked at $65 million.
Two years before working with OneAccord: Sales dropped to $60 million.
One year before working with OneAccord: Further decline to $54 million.
Year OneAccord engaged: Forecasted to hit $50 million.

The company lost a key customer, Sonic, which had been a $3 million account. Sales and operations teams worked in silos, limiting collaboration and efficiency. The CEO recognized the need for outside expertise to revitalize growth.

OneAccord Solution

Phase 1: Discovery & Strategy Development (60 Days)

Conducted a holistic review to identify new markets and growth opportunities.
Addressed the immediate disconnect between sales and operations, fostering collaboration.
Established a clear sales methodology to align departments and drive early wins.
Developed a 60-day action plan focused on stabilizing declining revenue and positioning for recovery.

Phase 2: Execution & Growth (90 Days)

Implemented the newly developed sales process, creating cross-departmental communication pathways.
Shifted leadership roles:
- OneAccord took on the role of VP of Sales and Marketing during our engagement, ultimately helping to identify and hire a new VP of Sales just before the engagement concluded.
Focused on business development efforts to restore key customer relationships.

Key Wins:

McDonald’s: OneAccord secured a $7 million opportunity, immediately winning $3.5 million of the business.
Costco: Aligned product offerings with Costco’s strategy for premium products.
Sonic: Regained the lost account by developing a proprietary product with new specifications.
Sysco: Increased market share to 80% by reducing sugar content, responding to commodity price changes.

Phase 3: Leadership Transition & Long-Term Planning (18 Months)

Delivered interim executive leadership to oversee sales, marketing, and operations, ensuring continuity and strategic alignment. Successfully hired a new VP of Sales in month 15 to drive long-term growth as the phase concluded.
Built an integrated sales operations and business development framework to sustain growth.
Expanded the company’s sales funnel to $24 million, a dramatic increase from the original $2 million funnel.
Secured $7 million in hard orders, positioning the company for sustained profitability.

Extra Benefits & Long-Term Impact

Revenue Impact:
- Beginning of OneAccords engagement: Revenue rebounded to $56-58 million.
- 2nd Year OneAccord Was Engaged: Sales reached $65 million.
- Year OneAccord exited and Hired New VP of Sales: Exceeded $70 million.
Strategic Planning:
- Led the executive team and board through a comprehensive 5-year strategic plan to maintain growth and operational alignment.
- Successfully transitioned systems and processes to the new leadership team, ensuring sustainability.
CEO Exit as a Hero:
- Following OneAccord’s successful engagement, the CEO retired with recognition for achieving the company’s highest revenue in over a decade, marking a celebrated close to his leadership.