Meet Andrew Ballard

Andrew Ballard brings over 30 years of expertise in branding, positioning, promotion, and operational excellence. A Principal at OneAccord, he partners with leaders to drive measurable growth through strategic planning, marketing research, and optimized go-to-market execution. With experience as CEO of three organizations and in multiple fractional CMO/CRO roles, Andrew blends analytical rigor with creative insight to help companies achieve clarity, alignment, and scale.

Professional Background

Andrew has deep experience across both B2B and B2C sectors, including professional services, manufacturing, construction, healthcare, transportation, media, government, retail, and education. He has been the driving force behind hundreds of growth initiatives, guiding organizations through strategic planning, innovation, and full-funnel marketing execution.

Since 1997, Andrew has led Marketing Solutions, Inc., specializing in strategic innovation development, growth optimization, and scaling programs for companies nationwide. His work is grounded in rigorous market research and real-world operational experience.

Signature Framework & Thought Leadership

Andrew developed and trademarked the MAP System™, a proprietary strategic planning framework that more than 500 companies have successfully implemented. In 2010, he published a book outlining this system and its proven methodologies. He has also served as an adjunct faculty member at the University of Washington School of Business since 2012, teaching marketing strategy and research.

Approach & Philosophy

Andrew believes that growth begins with clarity—and clarity begins with research. His approach integrates:

Market-validated insights

Disciplined strategic planning

Lean process improvement

Messaging and brand alignment

Cross-functional leadership

He helps organizations turn data into direction, and direction into disciplined, measurable action.