Meet J.R. Covey
Business Growth Strategist | Narrative Strategy & Client Retention
Turning complex challenges into strategic growth opportunities.
J.R. Covey is a strategic thinker and innovator with a background in digital marketing, product development, and client retention. At OneAccord, he helps companies reframe their message and retain high-value clients through aligned storytelling.
Core Areas of Expertise
- Client retention and engagement strategy
- Narrative coaching and consulting
- Tactical product development
- SEO, SEM, and digital marketing
Professional Background
J.R. co-founded Modtac Gear, built Gravity Payments’ first retention department, and led sales at Internet Advancement. He is the creator of the Fearproof curriculum, taught globally.
Approach & Philosophy
J.R. asks the hard questions others avoid. He guides clients toward clarity, alignment, and breakthrough strategies.
Credentials & Recognition
- Founder, Fearproof LLC
- BA, Summa Cum Laude, Northwest University
