First Aid Only: Business Optimization and Exit Strategy Planning for Higher Valuation

When the owners of First Aid Only, a first aid and AED distribution company, faced stagnant revenue growth and unoptimized EBITDA margins, they sought a solution that would allow them to explore new entrepreneurial ventures. Partnering with OneAccord, they embarked on a transformative journey to enhance enterprise value and achieve a successful business exit.

The Challenge

First Aid Only had been experiencing years of minimal revenue growth and low profit margins.

The primary challenges included:

High owner dependency
Unscalable operating systems
Low profit margins

The owners recognized the need for a strategic plan to address these issues and prepare the company for a successful transition.

Our Approach

OneAccord conducted a comprehensive discovery diagnostic and developed a Client Success Plan, outlining actionable steps to correct the course.

The two-year business optimization plan included:

Executing the 2-year plan
Constructing new company roles and Standard Operating Procedures (SOPs)
Enhancing revenue growth and profit margins

This structured approach aimed to increase enterprise value and enable the owners to exit successfully.

The Outcome

By the end of the engagement, First Aid Only experienced significant improvements:

The owners exited with a 7X EBITDA valuation
Increased sales and profit margins
Reduced owner dependency
Improved operational efficiency

The owners successfully stepped away from the business to pursue new ventures, with OneAccord continuing to work with the new buyer for 18 months post-transaction.

From the Client

“OneAccord’s strategic guidance and hands-on approach were instrumental in transforming our business operations and achieving a successful exit. Their expertise in business optimization provided us with the confidence to pursue new ventures.”

— Owners, First Aid Only

Why This Case Matters

First Aid Only’s journey illustrates the impact of strategic business optimization in preparing a company for a successful exit. By addressing operational inefficiencies, reducing owner dependency, and enhancing profit margins, businesses can significantly increase their enterprise value and achieve favorable outcomes in transition scenarios.